Bronwyn Williams - Flux Trends

Bronwyn is a Trend Translator and

Future Finance Specialist for Flux Trends

Bronwyn has over a decade’s experience in marketing management and trend research, working predominantly with brands in the financial and B2B industries.

Prior to working with Flux Trends, Bronwyn worked as the Publisher of the South African office of the Agora Group, one of the world’s largest independent financial publishing houses, headed up by the international New York Times best-selling author Bill Bonner.

Today she is pursuing a Masters in Economics through the University of London, with a focus on post-cash markets. You can read her trend Observations on the flux website.

Bronwyn will be discussing the future of marketing and communications in a keynote entitled:

“The New Rules of Engagement”
– How to make real connections in times of fake news, jaded consumers, and robot trolls

This talk is designed to help leaders, marketers, advertisers, PR, communications, media and sales professionals understand the future of connection with human (and not so human customers).

If your business involves developing lasting relationships with individuals – or persuading anyone to purchase a product or buy into an idea – you need to understand these trends:

Unconscious Consumerism
– What happens to brands when consumers outsource their purchase decisions to bots.

Morality Marketing
– The blurring of the lines between brands, church and state (and the potential and perils thereof).

Musical Chairs
– The new branding and communications value chain.

Russian Roulette, marketing style
– The dangers of jumping on the brand wagon without fully understanding the consumer zeitgeist.

Generations A to Z
– How to find and connect with current consumer tribes across the generational and technological divide.

Peak social media (as we know it)
– and what comes next.

From GDPR and POPI to Clean Tech
– How to balance personal privacy with the real benefits of big data.

Social Cooling
– Why self-censorship threatens individual and organisational innovation and communication.

And much more…