David Wingfield

David is the Head of Marketing
at the ABSA Group

David has over 27 years experience in managing some of South Africa’s top brands.
Whether managing brands on the client side, strategic planning for their growth, or overseeing their advertising as MD of TBWA\Hunt\Lascaris, David brings a wealth of experience to the MAA Summit.

David joined Standard Bank in 2007 as Marketing Director: Africa, and was part of building their Africa franchise with acquisitions in Nigeria and Kenya.

In 2010 David moved to Kenya to become CMO of Standard Chartered Bank in Africa before returning to South Africa in 2013 to join Barclays Africa Group (Absa), primarily to oversee the change of Absa in South Africa to Barclays.

Post the Barclays PLC announcement to sell their operations in Africa, David has worked through the successful rebrand and relaunch of Absa Group, Absa in South Africa, and will help guide the change across all Absa markets in Africa outside South Africa.

How do you build a single brand across Africa’s diverse countries?

David has the answers and will be unlocking some insights on how to address the Pan-African brand challenge.