Kele-Boakgomo_Accenture

Kele is the Managing Director of
Innovation Services at Accenture

Marketing in the Age of Hyper Innovation and Digital Disruption

Technological innovations are creating abundant value opportunities to raise efficiencies and develop new offerings and business models. Yet too often, insurgent brands and disruptors will rack up rapid growth, steal share, and enjoy big margins.

Many South African companies remain tied to their legacy business models and fail to convert these opportunities into value.

Are South African companies innovating at a pace required to disrupt their industries?

Kele will be unpacking a summary of Accenture’s Innovation Index and looking at how marketers can unlock trapped value.